Program

Discover the program of the workshop.

Program - EM Strasbourg

Day 1 - Wednesday, October 18

7.00pm - 8.00pm
Welcome cocktail in Consorzio di Tutela Prosecco DOC Headquarter (Via Calmaggiore, 23 - 31100 Treviso)

 

Day 2 - Thursday, October 19

7.30am - 9.00am
Bus transfer from Treviso to Consorzio di Tutela del Vino Conegliano Valdobbiadene Prosecco DOCG Headquarter (Piazza Libertà, 7 – Solighetto - Pieve di Soligo)

9.00am - 9.15am
Registration

9.15am - 9.40am
Welcome and greetings

  • Coralie Haller, Professor | EM Strasbourg Business School, University of Strasbourg, Corporate Chair in Wine and Tourism
  • Vladi Finotto, Professor | Ca’ Foscari University of Venice
  • Giuliano Vantaggi, Site Manager | Associazione per il Patrimonio delle Colline del Prosecco di Conegliano e Valdobbiadene UNESCO
  • Elke Kitzelmann, President | HERMES Higher Education Network
     

9.40am - 10.00am 

  • Diego Tomasi, Director | Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG - “The role of the consortium in the conservation and valorization of Conegliano Valdobbiadene terroir”

10.00am - 11.00am 
SESSION 1| Rethinking wineries: from production to service

  • Paper 1: Sustaining competitiveness in the wine tourism business: challenges and opportunities for small and medium wineries in Tuscany

    Authors: 

    • Cristina Santini, Università San Raffaele - Laboratorio Studi Rurali Sismondi (Italy)

    • Alessio Cavicchi, University of Pisa (Italy)

  • Paper 2: Product innovation in wine with impulses for hospitality, wine and tourism: natural and non-alcoholic wines – experiences of three German SME wineries

    Authors: 

    • Marc Dressler, Weincampus Neustadt, University of Ludwigshafen (Germany)

    • Ivan Paunovic, Bonn-Rhein Sieg University of Applied Sciences (Germany)

  • Paper 3: Sustainability in family wineries: insights from an old-world wine country

    Author: 

    • Maria Alebaki, Agricultural Economics Research Institute (AGRERI), Hellenic Agricultural Organization DIMITRA (Greece)

  • Case Study: Azienda Agricola Merotto

 

11.00am - 11.20am
Coffee break

11.20am - 12.20pm
SESSION 2 | Creating places: wine tourism landscapes

  • Paper 1: The protection of terroirs and consumers on the Internet
    Author: 
    • Benjamin Louis, CEO - Sparkling (France)
  • Paper 2: Carving the Image: Ski Instructors as Brand Ambassadors for Wines from Alto Adige
    Authors: 
    • Isabel Kottmann, Hochschule Geisenheim University (Germany)
    • Jochen Heussner, Justus-Liebig University Giessen (Germany)
    • Jon H. Hanf, Hochschule Geisenheim University (Germany)
  • Paper 3: The contribution of landscape diversity to the beauty of German wine landscapes - an eye-tracking experiment
    Authors: 
    • Maximilian Tafel, Hochschule Geisenheim University (Germany)
    • Kristýna Kohoutková, Mendel University (Czech Republic)
    • Anne-Katrin Kleih, Hochschule Geisenheim University (Germany)
    • Eckhard Jedicke, Hochschule Geisenheim University (Germany)
  • Case Study: Borgoluce

12.30pm - 1.30pm
Light lunch

1.45pm - 2.15pm
Keynote speech:

  • Léo-Paul Dana, Dalhousie University & ICD Business School Paris - “Wine tourism in Waiheke Island New Zealand: How different than in Europe?”

2.15pm - 3.25pm
UNESCO Sites:

  • Roberto Cerrato, Director | Associazione per il Patrimonio dei Paesaggi Vitivinicoli di Langhe-Roero e Monferrato UNESCO
  • Mara Nemela, Director | Fondazione Dolomiti UNESCO
  • Giuliano Vantaggi, Site Manager | Associazione per il Patrimonio delle Colline del Prosecco di Conegliano e Valdobbiadene UNESCO

     

3.25pm - 4.25pm
SESSION 3 | Wine consumption: experiences and representation

  • Paper 1: Consumer preferences for experiential marketing and wine tourism experience: evidence from Turkey and Italy
    Authors: 
    • Ece Hatipoglu, University of Padova (Italy)  
    • Eugenio Pomarici, University of Padova (Italy)
    • Elisa Giampietri, University of Padova (Italy)  
  • Paper 2: New wine tourism avenues: what drives consumers? An application of the Theory of Planned Behaviour 
    Authors: 
    • Giulia Gastaldello, Free University of Bozen-Bolzano (Italy)
    • Luca Rossetto, University of Padova (Italy)
    • Elisa Giampietri, University of Padova (Italy)
  • Paper 3: Drink me! Bringing wine to the housewives
    Author:
    • Eve Lamendour, Université de La Rochelle (France)
  • Case Study: Marketing Arena
     

4.25pm - 4.40pm
Busforfun Case Study

4.40pm - 5pm
Bus transfer to “Bortolomiol” Winery

5pm - 7pm
Visit of “Bortolomiol” Winery and wine tasting

7pm - 7.30pm
Bus transfer to dinner

7.45pm - 10.00pm 
Networking dinner

10.00pm - 11.00pm 
Bus transfer from dinner location to Treviso

 

Day 3 - Friday, October 20

 

9.00am - 9.30am
Transfer by walking to Consorzio di Tutela Prosecco DOC Headquarter (Via Calmaggiore, 23 - Treviso)

9.30am - 10.30am
SESSION 4:  Wine tourism in the world
 

  • Paper 1: Forecasting Wine Tourism: A Review
    Author:
    • Martin Kunc, University of Southampton (UK)
  • Paper 2: Trends in wine consumption in Japan: a comparative study of the perception and consumption contexts of Old-World and New-World wines
    Authors:
    • Nada Maaninou, University of Strasbourg (France)
    • Chloé Drezen, EM Strasbourg Alumni, Wine and Tourism Management, Spirits Marketing Product Manager at La Maison du Whisky (France)
  • Paper 3: The Impacts of Climate Change on the Global Wine Sector: The Case of Nordic Countries
    Authors: 
    • Jeremiás Máté Balogh, Corvinus University of Budapest (Hungary)
    • Zalán Márk Maró, Corvinus University of Budapest (Hungary)
  • Case Study: Bottega SpA 
     

10.45am - 11.00am

  • Speech: Nic S. Terblanche, University of Stellenbosch, South Africa – “Wine Tourism in South Africa”
     

11.00am - 11.20am
Coffee break

11.20am - 12.20pm
SESSION 5: Technologies and wine tourism

  • Paper 1: Let’s get digital! Digitalization and wine tourism between bottles and bottlenecks
    Authors:
    • Francesca Checchinato, Ca' Foscari University of Venice (Italy)
    • Cinzia Colapinto, Ca' Foscari University of Venice (Italy)
    • Vladi Finotto, Ca' Foscari University of Venice (Italy)
    • Christine Mauracher, Ca' Foscari University of Venice (Italy)
    • Chiara Rinaldi, Ca' Foscari University of Venice (Italy)
       
  • Paper 2: When wine acts like fashion in the web 3.0 world, NFT are not far!
    Authors:
    • Jean-Eric Pelet, LEFMI, IAE d’Amiens, Univ de Picardie Jules Verne (France)
    • Coralie Haller, University of Strasbourg (France) 
    • Laurent Florès, Université Paris-Panthéon-Assas (France)
       
  • Paper 3: Producers vs. consumers perception of sustainability in the wine sector: making the most of ICT tools to explore different meanings and values
    Authors: 
    • Chiara Mignani, University of Pisa (Italy)
    • Cristina Santini, Università San Raffaele (Italy)
    • Emanuele Frontoni, University of Macerata (Italy)
    • Alessio Cavicchi, University of Pisa (Italy)
       
  • Case Study: Serena Wines 

     

12.30pm - 1.30pm
Light lunch
 

1.45pm - 2.15pm
Keynote speech:
Lena Mossberg, Professor Gothenburg University, Sweden - “Consumer experiences and place development”
 

2.15pm - 3.00pm
Innovation in the Prosecco DOC Area

  • Luca Giavi, Director | Consorzio di Tutela Prosecco DOC
  • Andrea Battistella, Vice Director | Consorzio di Tutela Prosecco DOC
  • Silvia Liggeri, Viticulture & Sustainability | Consorzio di Tutela Prosecco DOC
     

3.00pm - 3.30pm
Concluding remarks: looking ahead

3.30pm - 4.00pm
Bus transfer to “Villa Sandi”

 

4.00pm - 5.30pm
Visit to “Villa Sandi” winery and wine tasting

5.30pm - 6.30pm
Bus transfer to Treviso

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